Amber Liu

Conceptualized VIRAL make out scene with artist and co-director Amber. After doing research into previous projects and posts I decided to show Amber in a way that had never ever been done before in and outside her career in K-Pop. Amber and I then set out to create the set up, mood and infrastructure for what would be an insane avalanche of organic engagement. This viral moment and look generated 6MM+ views, 20k+ comments and 400k+ likes because of the reactions from k-pop fans and industry insiders. While the video was brand new all social content teased the kiss but never showed it so that viewers on facebook, instagram and twitter would have to watch on youtube.

This moment was so iconic that several prominent podcasts and youtubers reacted to it and drove even more traffic to the music video and Amber’s socials. It also helped establish Amber’s US debut, brand and voice as a maturing artist who is confident, fun, and is true to herself.

6 mo period:

• 30.12% of those reached clicked a link (Unique CTR).

• 300k reactions to these posts - 'likes, love, wow'

Overall stats for 6 mo:

• +973,981 instagram video views

• +10k Facebook likes

• 498 reddit upvotes

• 8.1MM people engaged with the video on youtube

• 15k+ organic comments