Client: Cisco x Clair Global
Agency: Live Nation Entertainment
Role: Lead Editor, Creative Consultant, Designer, Social Content
Year: 2018-2019
Collaborators: Harry Coccolio, Rick Vargas, Edward Heinrich, Jimmy Stewart, Will Knapp, Mark Farago
Worked directly with Cisco creative directors to craft use cases and brand stories around network solutions in the music industry. The team enlisted me to weave a compelling b2b story from existing and new footage and relied on me to create social content for facebook, youtube, the Cisco website and twitter.
Our autoplay social content was optimized for industry providers.
CLAIR GLOBAL PARTNERSHIP
6 mo period: These targeted ads reached 65K new customers and 15k existing customers and were seen by this group 44,521 times.
18.12% of those reached clicked a link (Unique CTR).
507 reactions to these posts - 'likes, love, wow'
Overall stats for 6 mo:
+1,139 Facebook page likes - taking them from 8,368 to 9,507 likes.
150k people engaged with the page
+254 instagram followers