Client: JAMES LEE
Agency: Dire Future.
Role: Creative Direction, Video Direction, Design, Post-Production, Social Content
Year: 2018-2020
Collaborators: James Lee, Amber Liu, Kevin Woo, My Daily Live, Hunter Gulan, Drea Whitlock, Yukina Mitsuhashi Liu, Adam Gharib, PSIDYN
Created and coordinated an organic feeling “meme” campaign to engage k-pop fans for the release of the single and video for “FALLING”. Meme content engaged fans and encouraged them to generate their own using a dropbox download link of footage. For the 2 week period, James’ engagement skyrocketed by 200%+ on all instagram posts. We used platforms such as instagram and twitter to drive fans to youtube which resulted in a 10x increase in views and interactions on James Lee’s channels.
6 mo period:
These targeted ads reached 200K new customers and 100k existing customers and were seen by this group 332,125 times.
15.68% of those reached clicked a link (Unique CTR).
10.1K reactions to these posts - 'likes, love, wow'
Overall stats for 6 mo:
+1.8k Facebook page likes
33 reddit upvotes
+2.1k subscribers on youtube going from 15.3k to 17.4k subs
+2.7k instagram followers going from 167k to 170k